Project Overview

I partnered with US Figure Skating to lead the visual identity for their Leave Your Mark campaign. The campaign’s goal was to amplify and celebrate the USFS athletes on their journey towards the 2026 Olympic Winter Games in Milan, as well as break out of the traditional feminine stereotypes of the sport to attract new audiences. We attacked this project by utilizing a bright and vibrant color palette, creating a responsive set of wordmarks, and building a robust visual identity to capture the spirit of the USFS athletes and the Olympic Games.